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SPECIALIST EDITOR
IN ADVERTISING ADAPTATION
TIM HORTONS
I TIM IN BLUE
DESIGN AND WRITING
With The French Shop agency, 2019
Bye red Canada, hello blue Quebec!
In 2019, Tim Hortons was looking for a bold idea to capture the hearts of Quebecers.
The idea: to swap, for the duration of a Saint-Jean, its emblematic Canadian red for a typically Quebec blue.
Since then, Tim Hortons has celebrated each Saint-Jean in blue through a series of advertising campaigns that have become essential in La Belle Province.
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