SPECIALIST EDITOR
IN ADVERTISING ADAPTATION
SPECIALIST EDITOR
IN ADVERTISING ADAPTATION
DAIRY FARMERS OF CANADA
DAISY
DESIGN AND ADAPTATION
With the Angry Butterfly agency, 2023
Unbelievable but milk
In 2022, Daisy, the first dairy cow influencer, arrives on TikTok.
Created for the Dairy Farmers of Canada by my colleagues at Angry Butterfly, Daisy's mission was to educate its subscribers in a fun and engaging way about 100% Canadian milk and its high production standards, as well as the work of Canadian dairy farmers.
My role? To design and adapt all TikTok videos into French.
ENGLISH VERSION
FRENCH VERSION
CINEPLEX x DAISY
ADAPTATION
With the Angry Butterfly agency, 2025
I like working with butter*
Here's an OOH ad suitable for a campaign in partnership with Cineplex cinemas to promote Canadian butter.
For me, a successful adaptation is when the message remains faithful to the original, when you feel the "Québé" touch, and when you manage to keep it (almost) as short as the English.
*Only when it comes to 100% Canadian butter.
MOON MILK
FRENCH AND ANGLO DESIGN AND WRITING
With the Angry Butterfly agency, 2022
Towards finished milk and beyond!
For April Fools' Day, a new fake product is hitting stellar grocery stores: lunar milk. To mark this big launch (literally), I revisited the space vocabulary and iconic phrases uttered on the day the first man walked on the moon.
Exceptionally for this project, I also did the writing in English.
